How benefit business from sales funnel

 

How benefit business from sales funnel 

• A Sales Funnel will increase your sales revenue  

 
Let’s say you have a report you sell for $17. You can sell it 300 times, so you would make $5100 in sales. But do you think some of them would also buy a related product for $37 or even $197? I bet some would! So it’s is actually crazy to not have a sales funnel in place for your online business. You don’t need all pages up and running from the beginning, but at least plan to have them. 

 

• Using a Sales Funnel will increase your conversion rate 

 
While people are moving down your sales funnel, the number of them will decrease, but, and this is more important, the people staying in the funnel most likely are more willing to pay for your related more expensive products. So non targeted people will be filtered out in the sales funnel. And the ones who stay, will buy more, and this will increase your conversions! Focus your efforts on those people and give them what they need, and you will sell also high ticket products. 

 

• A Sales Funnel can also help to predict your sales volume  

 
Online marketing is a numbers game. And with each marketing phase you can quantify the number of perspective customers, and then take the data to predict the percentage of people who will buy your products. As an example, let’s say Paul tracks his website traffic for 10 weeks and finds that he gets 10’000 visitors to his page each month. 40% of them sign up for the free offer (4000 subscribers), and 5% of them will purchase one or even more products. After some weeks Paul will have detailed stats about how many people buy at which stage in the sales funnel. And with those numbers Paul can predict how much money he can make with his sales funnel. 

 

• A Sales Funnel will show you products/services that don’t sell  

 
With the numbers that Paul gets every month he can identify products or services that do not sell well. So he can make adjustments on his plan and products to improve it, or he can even take out or replace existing products. That’s why it’s always important to track everything you do in your funnel.

FB Audience Insight

The more customer insights you have, the better you’re equipped to deliver meaningful messages to people. That’s the thinking behind Facebook Audience Insights, a new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more.  

 

FB Audience Insight

Say you want to raise awareness for your women’s luxury fashion brand, and you sell your products in-store. You’d want to know how many people on Facebook live near your stores, as well as their interests, their past purchase behavior and how they tend to shop (online vs. in- store). Using Audience Insights, you can get aggregate and anonymous information such as: 

 

• Demographics — Age and gender, lifestyle, education, relationship status, job role and household size
•  Page likes — The top Pages people like in different categories, like women’s apparel or sports 
• Location and language — Where do people live, and what languages do they speak
• Facebook usage — How frequently are people in your target audience logging onto Facebook and what device(s) they are using when they log on
• Purchases activity — Past purchase behavior (i.e. heavy buyers of women’s apparel) and purchase methods (i.e., in-store, online) 

 
And you can view this information for three different groups of people: 

 

• People on Facebook (the general Facebook audience)
• People connected to your Page or event 
• People in Custom Audiences you’ve already created (an audience made up of your current customers) 

 
Audience Insights is different from Page Insights because it looks at trends about your current or potential customers across Facebook, whereas Page Insights looks at the interactions with your Page (i.e., likes, comments and shares).  

 

FB Audience Insight

We built Audience Insights with privacy in mind. It surfaces aggregated information people already express on Facebook, along with information from trusted third-party partners — like Acxiom — through our partner categories targeting. Like Page Insights, Audience Insights shows information about groups of people without the need to share which individual people are in those groups. This allows marketers to view aggregate and anonymous insights while keeping people’s personal information private.

Why Advertising on Facebook is better than Advertise on Twitter?

Why Advertising on Facebook is better than Advertise on Twitter

 

#1: Your Audience Is On Facebook 

Facebook has a user base larger than the population of China! With 1.49 billion members worldwide, and 22 billion ad clicks per year, Facebook is providing businesses with the largest advertising opportunity since search. So yes, your audience is on there somewhere – it’s just a matter of finding them (which I’ll get into in reason #3), but if you have doubts just re-read those stats because they are quite telling, my friend. 

#2: Facebook Ads Are Cheap
Seriously, they’re practically free! Well, not quite. In fact, the reason you need to advertise is because getting traction from organic activity on your business page won’t yield results.  

On the bright side, Facebook ads tend to cost a fraction of what other online marketing channels cost. 

If you’re strapped for cash, just ensure that you set reasonable daily Facebook budgets so you don’t exceed what you’re able to spend. 

#3: The Targeting Capabilities of Facebook Are Exceptional 

Along with tons of different ad types, like video ads, the level of granularity you can get with Facebook targeting capabilities. You can literally target President Obama or the Prime Minister of France. Whether it be by behaviors, interests, demographics, connections, age ranges, languages, or locations, you can dig pretty deep with these targeting capabilities and layer them upon each other to ensure you’re getting rid of any questionable, out-of-market clickers. 

#4: Facebook Is Effective to Push On-the-Fence Leads Down the Funnel 

Still nervous? Try out remarketing on Facebook through custom audiences. This strategy works wonders for marketers because remarketing works by targeting an audience that has already visited your site, and therefore is more likely to be interested in your products or offerings at some level. 

#5: Facebook Allows You to Find New Qualified Leads Easily 

Once you’ve found an audience that converts like crazy, you can clone them. The feature is called ―lookalike audiences‖ where you can take a custom audience and Facebook will reach NEW people who are similar to that audience and therefore likely to be interested in your business. 

Lookalike audiences can also be built with conversion pixels (for instance, the conversion pixels from your paid search ads!), install data from mobile apps, or simply from fans of your Facebook page. You can also further define the size and targeting options to ensure your lookalike audience is an accurate reflection of your target buyers.

Paid Social Media Marketing

Paid Social Media Marketing

 

Paid social advertising is a highly cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people that are most likely to be interested in your business. Below are some tips and resources for getting started with paid social media marketing? 

 
# Facebook Ads 

 
If you’re like a vast number of marketers out there, you could be under the impression that advertising on Facebook (or any other type of social media) is limited to branding and customer engagement. 

 
You have access to hundreds of millions of users, their locations, interests, behaviors, countless other targeting capabilities, not to mention the ability to reach them at any given hour of the day, for a whole lot less than any other available advertising medium of equal scale. 

 
If you know how to use it properly, Facebook can be one of the most powerful advertising platforms for driving your business forward. 

 
# Twitter Ads 

 
Many businesses aren’t quite sure how to tackle marketing on Twitter from a paid perspective. It’s certainly not a one-size-fits-all endeavor, and if you don’t quite know what you’re doing, you could wind up waste.  

 
It may seem like common sense, but when you’re outlining the strategy for your Twitter ads, you should always have your goals in mind. It’s tempting to think that your Twitter presence
has to be comparable to that of a needy teenager, desperately asking strangers to "Retweet this!" or "Follow us!" or "Please for the love of god give me attention so that this seems like a worthwhile investment!" You’re probably just wondering, "Where’s the ROI?"

Introduce with Some Social Media Marketing Platform

Introduce with Some Social Media Marketing Platform 

 

We’ve put together a brief overview on how to use social media for marketing according to each platform’s unique environment. Various social media marketing sites will require different techniques, so develop a unique strategy tailored for each platform. 

# Facebook 

Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page.  You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc.
Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly. 

# Google+ 

Google+ is the new Facebook competitor, and it promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a "super-fan" circle, and share special discounts and exclusive offers only with that group. 

You can also try hosting video conferences with Hangouts and experiment using the Hangout feature in some fun, creative ways. Some social media marketing ideas: if you're a salon, host a how-to session on how to braid your hair. If you own a local bookstore, try offering author video chats. If you're feeling adventerous, invite your +1s to your Google+ Community. Google+ Communities will allow you to listen into your fan's feedback and input, truly putting the social back into social media. 

# Pinterest 

Pinterest is the latest in social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes. 

Pinterest allows small businesses to showcase their own product offerings while also developing their own brand’s personality with some unique pinboards. 

# Twitter 

Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return. 

Mix up your official-related tweets about specials, discounts, and news updates with some fun and quirky tweets interspersed. Be sure to retweet when a customer has something nice to say about you, and don’t forget answer people’s questions when possible.  Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible 

# LinkedIn 

LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals.

 
Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations makes your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers helps you get established and earns trust. 

# YouTube 

YouTube is the number one place for creating video content, with can be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video "go viral," but in reality those chances are pretty slim. Instead, focus on creating useful, instructive "how-to" videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don't under-estimate the power of video content! 

# Reddit 

Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Posting on Reddit is playing with fire—submit spammy or overtly sales- focused content and your business could get berated by this extremely tech-savvy community.

If you have content you believe the Reddit community (majority is young, geeky, liberal, and internet-obsessed) would enjoy, you could reap tremendous benefits and earn valuable traffic. 

Using social media in marketing does more than improve site traffic and help businesses reach more customers; it provides a valuable venue for better understanding and learning from your target audiences. Hopefully this guide has helped you better understand how using social media for marketing  can improve your business.

Social Media Marketing

Social Media Marketing 

 

Social Media Marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.  

What should you learn to skill?  

•  Planning – As discussed previously, building a social media marketing plan is essential. Consider keyword research and brainstorm content ideas that will interest your target audience.
  
• Content is King — Consistent with other areas of online marketing, content reigns king when it comes to social media marketing. Make sure you are offering valuable information that your ideal customers will find interesting. Create a variety of content by implementing social media images, videos, and infographics in addition to classic text- based content.
  
• Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’ core identity should stay consistent.
  
• Blog — Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests, and events.
  
• Links — While using social media for marketing relies primarily on your business sharing its own unique, original content to gain followers, fans, and devotees, it’s also great to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Linking to outside sources improves trust and reliability, and you may even get some links in return.
  
• Track Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research, where to get industry-related links, and other social media marketing insight. If your competitors are using a certain social media marketing technique that seems to be working for them, do the same thing, but do it better!
  
• Measure Success with Analytics — You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your triumphant social media marketing techniques, as well as determine which strategies are better off abandoned.  Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.

Career benefits of Social Media Marketing  

Companies and businesses hire social media marketing managers to establish a more effective online presence. Consider how Facebook grew from a small company to one that caters to over 800 million users. All of these users don't simply connect with friends anymore, but actively engage with companies about products or services they like. Social media marketing managers help develop social media pages, manage those pages, and work with teams to create content on those pages. They track target demographics, and introduce them to content they enjoy, pushing them to interact more with a brand. As managers, they work with a variety of other social media outreach specialists, including:

• Social Media Directors
  
• Social Media Strategists
  
• Consumer Insight Managers