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| SEO Tools and Resources |
SEO is a multi-million dollar industry. The good news is that you don’t need to invest thousands in SEO services. In fact, learning the basics of SEO and executing a well-thought strategy in many cases is enough to get results you’re looking for.
Below are a few tools and resources to help you with the SEO on your site or your client’s -
# Keyword Planner
Keyword Planner is a tool that provides keyword ideas and traffic estimates to help you build a Search Network campaign. Below are the features of Keyword Planner tool -
- Search for keyword and ad groups ideas based on terms that describe your product or service, your website, or a product category related to what you're advertising. You can also enter or upload a list of keywords. And you can multiply two or more lists of keywords to create a new list that combines your keywords.
- Get historical statistics, like the number of times people have searched for a keyword or how competitive that keyword is.
- You can also get traffic estimates, like how many clicks and impressions your keywords might get for given bid and budget amounts.
# Google Analytics
Google Analytics is one of the best analytic trackers available. GA will show you exactly who visited your website, their location, what device they were using, on which web browser, and so forth.
Even better, GA is absolutely free – all you have to do is install the tracking code on your website. And, of course, sign up for a Google account (if you don’t already have one).
# Google Webmaster Tools
This is another fantastic and free service from the Google team.
Webmaster Tools has various features, including monitoring your site’s ranking in the SERPs. Oftentimes it can be used along with Google Analytics. (They have information sharing features.)
# Open Site Explorer (Ose)
OSE is a popular premium backlink checker that allows you to analyze the backlinks of any given website.
OSE is comparable to majesticSEO, but what I really like about OSE is that you can see all the domains that are linking to a website without having to upgrade to the premium version.
# Yoast Seo Plugin For Wordpress Users
WordPress is a content management system that powers nearly 20% of the entire web.
While there are hundreds of SEO plugins available, in my humble opinion the best plugin for SEO is the WordPress SEO by Yoast. This helpful plugin allows you to write SEO optimized posts and pages across your WP site.
