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| Paid Social Media Marketing |
Paid social advertising is a highly cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people that are most likely to be interested in your business. Below are some tips and resources for getting started with paid social media marketing?
# Facebook Ads
If you’re like a vast number of marketers out there, you could be under the impression that advertising on Facebook (or any other type of social media) is limited to branding and customer engagement.
You have access to hundreds of millions of users, their locations, interests, behaviors, countless other targeting capabilities, not to mention the ability to reach them at any given hour of the day, for a whole lot less than any other available advertising medium of equal scale.
If you know how to use it properly, Facebook can be one of the most powerful advertising platforms for driving your business forward.
# Twitter Ads
Many businesses aren’t quite sure how to tackle marketing on Twitter from a paid perspective. It’s certainly not a one-size-fits-all endeavor, and if you don’t quite know what you’re doing, you could wind up waste.
It may seem like common sense, but when you’re outlining the strategy for your Twitter ads, you should always have your goals in mind. It’s tempting to think that your Twitter presence
has to be comparable to that of a needy teenager, desperately asking strangers to "Retweet this!" or "Follow us!" or "Please for the love of god give me attention so that this seems like a worthwhile investment!" You’re probably just wondering, "Where’s the ROI?"
