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| Brainstorming Content Ideas |
Though the list of content types will help you determine what content pieces you want to create, coming up with topics for your content is another challenge you'll face. Content creation takes time, lots of brainstorming, and research. To help you get started, here are a few brainstorming tips to remember:
1) Let your mind wander.
Brainstorming shouldn't be restricted; you never know when a great idea is going to come your way. Let your mind be free and relax. Avoid stressing out during the brainstorming session. If you do, it's time to take a break and come back to brainstorming later.
2) Brainstorm with others.
From your team to consultants, you can brainstorm with other people and bounce ideas off each other. You don't have to come up with creative ideas on your own, and it's best if you don't. When you brainstorm with others, you can see your ideas at different angles as well as your team members' ideas.
3) Use tools to help you come up with content ideas.
If you don't have the luxury of brainstorming with others or you'd like another way to brainstorm content ideas, tons of tools are available to help you create content topics. Several ones include:
- HubSpot's Marketing Grader: HubSpot's Marketing Grader is a great tool to use when you want to see where you're at with your marketing. From your blogging efforts to your social media marketing, Marketing Grader grades vital areas of your marketing and sends you a detailed report to help you optimize and improve each area. With this tool, you can figure out how to make your website more SEO-friendly and discover new content ideas.
- What To Write: Get your mind gears going with What To Write's unique content idea generator! This tool asks you questions that will help jumpstart your brainstorming. It also generates several blog post ideas for you after you've completed the questions, so you can use those ideas in your content marketing plan.
- HubSpot's Blog Topic Generator: Get blog post ideas for an entire year with HubSpot's Blog Topic Generator. All you need to do is enter general topics or terms you'd like to write about, and this content idea generator does all the work for you.
- Feedly: This popular RSS feed is a wonderful way to keep track of trendy topics in your industry and find content ideas at the same time.
- Buzzsumo: Discover popular content and content ideas at Buzzsumo. Buzzsumo uses social media shares to determine if a piece of content is popular and well-liked, so this information will help you see which content ideas will do well.
- Content Forest: Content Forest offers free tools, which include Top Content,Keyword Kiwi, and Content Ideator. These tools will help you find popular content from your competitors, effective keywords to use in your content, and great content ideas all in one spot.
