Facebook Advert Creation Basics


With Facebook Adverts, you can get more people visiting your shop, shopping on your website, liking your Page, installing your app and more.   

 
Page Post Engagement 

Get more people liking, commenting on and sharing your posts. You'll reach more of the people who like your Page and new audiences. 
 

Page Likes 

Build your Page audience by getting more Page Likes. It's a great way to connect with new customers and learn more about your audience.   


Clicks to Website 

Bring more people to your website from Facebook. When people click on your advert, you can send them to any page on your website – including your online store.


   
Website conversions

Track actions that people take on your website after they have seen your Facebook advert. This data helps you to understand who comes to your site and what they're responding to so you can make your adverts (and website) even better.
 


App installs

Grow your app by getting more people to install it. You can get your advert to the right people based on device, OS and more. And when they tap your advert, they'll go directly to the app store install page.  
 


App Engagement 

Get more people to engage with your app and take them to specific parts of your app, such as the purchase page for an item or a screen where they can register or start a download 
   


Event Responses 

Let people know about your special event with a Facebook advert. When people see it, they can join, and the event will be added to their Facebook calendar. They'll also get reminders for the event, and you can keep track of how many people have responded. 
  


Offer claims 

Create special offers to get more people doing business with you. You can offer discounts or other rewards – it's up to you. You decide how long your offer runs for, who sees it, how many people can claim it and more.  
 


Video views 

Create engaging adverts that feature your videos and tell your story. Your audiences can view your video adverts in News Feed on desktop and mobile devices.   



Local awareness 

Easily reach people in the area around your business. Just start with your business address and the area that you want to reach, and we'll show your advert to as many people on Facebook as possible within the selected area. 
  


Slideshows 

Bring your business to life without the restrictions of full video. These lightweight video adverts ensure that people all over the world can view your brand's story on almost any Internet- connected device.  

 
Carousel adverts  

Advertise multiple products, services or promotions without having to create multiple adverts. The carousel format offers flexibility and multiple creative options – while also lowering your cost per click. 

 
Dynamic adverts 

Make your adverts even more targeted and relevant to customers. Dynamic adverts help reinforce customer interest by featuring products that individuals have viewed on your website or mobile app. We'll even provide reports on which adverts are doing best.   
  


Lead adverts 

With Lead adverts, potential customers can sign up for what you're offering, and you'll get accurate contact info to follow up on them.
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