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| The Content Marketing Plan |
Every content marketing plan should include the basics. Think of them as building blocks for the foundation of your content marketing. Make sure you outline the following essentials in your marketing plan:
# Goals or Mission
What's your aim for developing a content marketing plan? Why do you want to produce content and create a content marketing plan? Know your goals before you begin planning?
If you recently started your business, avoid producing content just because you think you should. You may not be using content effectively -- and you don't have time to waste on tactics that aren't delivering results for you.
# Target Audience
To develop a successful plan, you need to clearly define your content's target audience -- also known as your "buyer persona."
This is especially important for those who're starting out and are new to marketing. By knowing your target audience, you can produce more relevant and valuable content that they'll want to read and convert on.
If you're an experienced marketer, your target may have changed. Do you want to target a new group of people or expand your current target market? Do you want to keep the same target audience? Revisiting your audience parameters each year is crucial to growing your audience.
# Types of Content
Most people start out with blog posts, but if you want to venture out and try producing other content pieces, consider which ones you want to make. For instance, if you've been doing weekly blog posts for the past year, creating an ebook for all your blog posts would be a one way to offer information in a different format. We'll go over a bunch of the different types of content you can use in the next section.
# Content Management
Have a system in place where you can manage your content. A few vital parts of content management include content creation, content publication, and content analytics. Later, we'll go over tools you can include in your content marketing strategy to help you manage content.
