Facebook Advert Creation Basics

With Facebook Adverts, you can get more people visiting your shop, shopping on your website, liking your Page, installing your app and more.   

 

Page Post Engagement 

Get more people liking, commenting on and sharing your posts. You'll reach more of the people who like your Page and new audiences. 
 

Page Likes 

Build your Page audience by getting more Page Likes. It's a great way to connect with new customers and learn more about your audience.   

Clicks to Website 

Bring more people to your website from Facebook. When people click on your advert, you can send them to any page on your website – including your online store.

   

Website conversions

Track actions that people take on your website after they have seen your Facebook advert. This data helps you to understand who comes to your site and what they're responding to so you can make your adverts (and website) even better.
 

App installs

Grow your app by getting more people to install it. You can get your advert to the right people based on device, OS and more. And when they tap your advert, they'll go directly to the app store install page.  
 

App Engagement 

Get more people to engage with your app and take them to specific parts of your app, such as the purchase page for an item or a screen where they can register or start a download 

   

Event Responses 

Let people know about your special event with a Facebook advert. When people see it, they can join, and the event will be added to their Facebook calendar. They'll also get reminders for the event, and you can keep track of how many people have responded. 
  

Offer claims 

Create special offers to get more people doing business with you. You can offer discounts or other rewards – it's up to you. You decide how long your offer runs for, who sees it, how many people can claim it and more.  
 

Video views 

Create engaging adverts that feature your videos and tell your story. Your audiences can view your video adverts in News Feed on desktop and mobile devices.   

Local awareness 

Easily reach people in the area around your business. Just start with your business address and the area that you want to reach, and we'll show your advert to as many people on Facebook as possible within the selected area. 
  

Slideshows 

Bring your business to life without the restrictions of full video. These lightweight video adverts ensure that people all over the world can view your brand's story on almost any Internet- connected device.  

 
Carousel adverts  

Advertise multiple products, services or promotions without having to create multiple adverts. The carousel format offers flexibility and multiple creative options – while also lowering your cost per click. 

 
Dynamic adverts 

Make your adverts even more targeted and relevant to customers. Dynamic adverts help reinforce customer interest by featuring products that individuals have viewed on your website or mobile app. We'll even provide reports on which adverts are doing best.   
  

Lead adverts 

With Lead adverts, potential customers can sign up for what you're offering, and you'll get accurate contact info to follow up on them.

Audience Analyze and Audience Insight

 

The more customer insights you have, the better you’re equipped to deliver meaningful messages to people. That’s the thinking behind Facebook Audience Insights, a new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more.
 

Say you want to raise awareness for your women’s luxury fashion brand, and you sell your products in-store. You’d want to know how many people on Facebook live near your stores, as well as their interests, their past purchase behavior and how they tend to shop (online vs. in- store). Using Audience Insights, you can get aggregate and anonymous information such as: 

• Demographics — Age and gender, lifestyle, education, relationship status, job role and household size 

• Page likes — The top Pages people like in different categories, like women’s apparel or sports 

• Location and language — Where do people live, and what languages do they speak 

• Facebook usage — How frequently are people in your target audience logging onto Facebook and what device(s) they are using when they log on 

• Purchases activity — Past purchase behavior (i.e. heavy buyers of women’s apparel) and purchase methods (i.e., in-store, online) 

And you can view this information for three different groups of people: 

• People on Facebook (the general Facebook audience)

•  People connected to your Page or event 

• People in Custom Audiences you’ve already created (an audience made up of your current customers) 

Audience Insights is different from Page Insights because it looks at trends about your current or potential customers across Facebook, whereas Page Insights looks at the interactions with your Page (i.e., likes, comments and shares).  

We built Audience Insights with privacy in mind. It surfaces aggregated information people already express on Facebook, along with information from trusted third-party partners — like Acxiom — through our partner categories targeting. Like Page Insights, Audience Insights shows information about groups of people without the need to share which individual people are in those groups. This allows marketers to view aggregate and anonymous insights while keeping people’s personal information private.

How benefit business from sales funnel

 

How benefit business from sales funnel 

• A Sales Funnel will increase your sales revenue  

 
Let’s say you have a report you sell for $17. You can sell it 300 times, so you would make $5100 in sales. But do you think some of them would also buy a related product for $37 or even $197? I bet some would! So it’s is actually crazy to not have a sales funnel in place for your online business. You don’t need all pages up and running from the beginning, but at least plan to have them. 

 

• Using a Sales Funnel will increase your conversion rate 

 
While people are moving down your sales funnel, the number of them will decrease, but, and this is more important, the people staying in the funnel most likely are more willing to pay for your related more expensive products. So non targeted people will be filtered out in the sales funnel. And the ones who stay, will buy more, and this will increase your conversions! Focus your efforts on those people and give them what they need, and you will sell also high ticket products. 

 

• A Sales Funnel can also help to predict your sales volume  

 
Online marketing is a numbers game. And with each marketing phase you can quantify the number of perspective customers, and then take the data to predict the percentage of people who will buy your products. As an example, let’s say Paul tracks his website traffic for 10 weeks and finds that he gets 10’000 visitors to his page each month. 40% of them sign up for the free offer (4000 subscribers), and 5% of them will purchase one or even more products. After some weeks Paul will have detailed stats about how many people buy at which stage in the sales funnel. And with those numbers Paul can predict how much money he can make with his sales funnel. 

 

• A Sales Funnel will show you products/services that don’t sell  

 
With the numbers that Paul gets every month he can identify products or services that do not sell well. So he can make adjustments on his plan and products to improve it, or he can even take out or replace existing products. That’s why it’s always important to track everything you do in your funnel.

What is Sales Funnel?

What is Sales Funnel?

A Sales Funnel is a visual representation of the steps required to sell your products or services. A sales funnel should reveal how many prospects you have in each stage of your sales cycle, and also detail your conversion rates for each stage. Now what steps does your customers go through the sales funnel? Here’s 7 steps that they go through that I got from udemy.com : Awareness: You make customers aware the you exist Education: Teach customers why they need your product Evaluation: Customer need to make figure out if product/service will benefit Engagement: Prospects got all information, now they need a nudge Commitment: Someone has committed to buying your product Purchase: You just made a sale LoyalFan/Repeat Customer: Trust is built and they become loyal/repeat customers.

How can I optimize my fan page for EdgeRank?

How can I optimize my fan page for EdgeRank

It's hard to trick an algorithm into thinking that your content is interesting. It's much easier to rewrite your content so your fans leave more likes and comments. 

 
Take your stodgy press releases, and turn them into questions that compel your fans to engage. 

 
Here's some examples: 

 

• "Click 'like' if you're excited that we just released our iPad app."
  
• "Fill-in-the-blank: All I want for Christmas is ___. Our latest Christmas special is X."
  
• "Yes/No: I brushed my teeth last night. We just announed a new brand of toothpaste."
  
• "On a scale of 1-10, I think Obama is a great president. Watch this video of our CEO shaking hands with Obama."

All those likes and comments will increase the Affinity Score between each fan and your page, boosting how many fans see your status updates in their newsfeed.

How do I check my EdgeRank Score?

How do I check my EdgeRank Score

 

Anyone who claims to check your EdgeRank is lying to you. It is completely impossible. 

 
You can measure the effects of EdgeRank by seeing how many people you reached. You can also measure how much engagement you got (which impacts EdgeRank) using a Facebook analytics tool. 

 
But there is no "general EdgeRank score" because each fan has a different affinity score with the page. 

 
Furthermore, Facebook keeps the algorithm a secret, and they're constantly tweaking it. So the value of comments compared to likes is constantly changing. 

 
Lastly, fan pages never appear in the newsfeed--stories by/about the pages show up. So I really don't care about the EdgeRank score of the page, I only care about the EdgeRank score of the status update (which is affected by the EdgeRank score of the page). 

 
There will never be a 3rd-party tool that can measure EdgeRank. Too much data is private--eg, if a fan leaves a comment on my page's status update, I can't know how tightly he's connected to the other fans--and the more tightly he's connected, the more his comment impacts the Affinity Score of the status update for the other fans.